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Surf City Beach To Appear In States New Going Strong Tourism Commercial
The “Going Strong” campaign, which spans digital, television and radio platforms, is being funded with the $1.3 left over from the $25 million in federal funds allocated for last year’s “Stronger Than the Storm” campaign, according to New Jersey Economic Development Authority Communications Officer Virginia Pellerin.
The broadcast media campaign launched April 7, on the heels of a digital media campaign that began in mid-March. Radio ads will begin airing at the end of April, and the new commercial, which was shot last week, will begin airing in May, Pellerin said. East Rutherford-based public relations agency MWW has a three-year contract, she added.
TV ads in English and Spanish are currently running in the greater New York and Philadelphia markets on major networks including CBS, ABC, NBC and Fox, as well as cable channels such as Bravo, Lifetime, Telemundo, Univision, TLC, OXYGEN and USA. An additional $5 million is being sought from the U.S. Department of Housing and Urban Development to expand the campaign further. —V.F.
Article courtesy of The Sandpaper and photo courtesy of Jack Reynolds
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